As of now, I do not have access to real-time data. However, I can provide information on some of the most lucrative endorsement deals signed by celebrities in recent years. Please note that the exact rankings may vary. Here are a few examples:

1. Kylie Jenner – Kylie Cosmetics (estimated $600 million deal)
2. George Clooney – Casamigos Tequila ($1 billion deal)
3. Cristiano Ronaldo – Nike ($1 billion+ lifetime deal)
4. LeBron James – Nike ($1 billion+ lifetime deal)
5. Beyoncé – Ivy Park with Adidas ($100 million deal)
6. Drake – Apple Music ($19 million deal)
7. Katy Perry – CoverGirl ($20 million deal)
8. Dwayne “The Rock” Johnson – Under Armour ($20 million deal)
9. Jennifer Aniston – SmartWater ($10 million deal)
10. David Beckham – Adidas ($160 million lifetime deal)

Please keep in mind that these figures may not be up to date, and there might be more recent lucrative deals that I am unaware of.